Step 1: First you will obviously need to read the post in question. Read it carefully and then read it again.
Step 2: Determine what you have to add. No matter if the author appears smarter than you, you probably bring a different perspective to the topic at hand.
Step 3: Next, you should read the existing comments, if any exist. They may have already covered the information you wanted to add. They also may have started the discussion down a different path and it sometimes feels awkward to derail that. As long as your comment is related to the blog post don't really worry about it.
Step 4: As with writing blog posts themselves, make sure any facts you present are right. A disproved fact can damage your credibility. Opinions cannot be refuted as easily, but still make sure they are well thought out.
Step 5: Try to keep your comment short and to the point. It takes more than a few sentences to get your point across, use paragraphs for easy readability.
Step 6: Sometimes an example helps state your case. Concrete examples are often very useful in making a point.
Step 7: Proof-read your comment before you hit submit.
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